Visual Foundry Know exactly who to target — and find more of them
Precise audience definitions and market maps that give every downstream agent the right people to work with from day one.
Marketing without a defined audience is guesswork.
Before a single email is sent or ad served, you need to know who you're actually trying to reach. Without a systematic, data-driven audience definition, every campaign wastes spend on the wrong firms.
Broad targeting
Too wide a net means the right buyers get lost among irrelevant contacts.
Wrong verticals
Gut-feel industry choices miss the segments with real deal potential.
No ICP alignment
Sales and marketing chase different profiles, then wonder why leads don't convert.
Stale audience models
Markets shift — audience definitions built once and left alone quickly go out of date.
Six specialists. One coordinated pipeline.
Each cycle moves from a blank-slate profile through validated audience segments ready to hand to lead prospecting.
Six specialists, from icp analyst to audience reporter.
Each specialist owns one job and hands clean, sourced output to the next.
ICP Analyst
Translates your deal history and growth goals into a precise ideal-customer profile.
Market Researcher
Maps the total available market against your profile using real commercial data.
Segment Definer
Groups the market into distinct, actionable segments by value and fit.
Platform Mapper
Identifies where each segment lives — which channels, communities, and directories.
Audience Validator
Cross-checks segments against your CRM to confirm they represent net-new opportunity.
Audience Reporter
Delivers an audience brief and HubSpot dashboard for every validated segment.
What you receive — every cycle.
Each cycle of the agent produces a consistent, documented set of outputs.
- Validated audience segments aligned to your ideal-customer profile
- Channel and platform map showing where each segment is reachable
- Net-new confirmation against your existing HubSpot contacts
- Priority ranking of segments by deal fit and market size
- An audience-definition dashboard in HubSpot
Audience segments feed directly into Lead Prospecting — ensuring quota targets are spent on the right firms from day one.
Three principles. By design.
Data, not assumptions.
Every segment is built from commercial data sources and your own deal history — not guesswork or generic personas.
Client-approved profiles.
The ICP and segment criteria are agreed with you before any research begins.
No overlap with your CRM.
Segments are checked against HubSpot so the audience is genuinely net-new opportunity.
Start with the right audience.
The Audience Building Agent is the foundation of the system — built first so every other agent has the right people to work with.